ZARA : Imagine
In a weekend workshop with Hooman Haghighat we created a fictive campaign for Zara.
Under the claim „imagine“ i designed a row of posters not using any models or fashion.
Our strategy was based on Zara’s visual advertising so far. There are no such things as TV Spots or Posters for Zara so we took this as the main challenge. „How can we sell a product without showing it?“
By painting a picture in the viewers head. Take a look at it and start to imagine!